LOCATION, STYLE AND CHARACTER: A convenient and exciting location, right in the heart of Shinjuku. Well situated for business, sightseeing and shopping. This striking, brick-colored tower boasts 571 guest rooms and the Seibu Shinjuku Pepe, a trend-setting shopping area featuring quality fashion shops. The Seibu Shinjuku Station is located on the second floor. FEATURES AND SERVICES: Our 571 guest rooms provide an environment of quiet and calm in the midst of a downtown setting. Each type of room was designed to maintain the same standards of convenient service for our guests. Hotel facilities include 24-hour room service, 5 restaurants, 2 bars and the Piccadilly Circus ice cream parlour.